Transcend the AI Hypewith a Product Mindset

CoStrategix is proud to announce that Zach Mog, Senior Business Analyst, and John Kitson, Director of Product Management, will be featured speakers at the 2025 Taste of IT Conference on Wednesday, Nov. 12. 

The Taste of IT is organized by Dayton’s Technology First.  As the pace of change accelerates, this conference brings together technologists, business leaders, and change-makers under this year’s theme – Future Forward – to explore the breakthroughs redefining cybersecurity, cloud, data, infrastructure, and leadership. Future Forward isn’t just a theme: It’s a mindset. It’s a call to lead, to learn, and to shape the future of technology together. Stand alongside a powerful network of professionals who are building what’s next.

Their presentation, titled “Transcend the AI Hype with a Product Mindset,” will provide business and technology leaders with a practical methodology for integrating Artificial Intelligence effectively. The session will challenge the extreme narratives surrounding AI, reframing it as a powerful strategic tool that is only effective when applied to well-defined business problems.

“The conversation around AI swings between extremes: it’s either the solution to everything or a glorified scribe,” Mog said. “We’re aiming to cut through that noise. Our approach is to stop looking for problems AI can solve and instead ground the entire process in business fundamentals. It’s about solving for real needs, not just implementing new tech.”

The session will equip attendees with a clear framework for moving beyond hype and disillusionment. The speakers will offer actionable techniques for identifying high-value use cases and defining them with a clear, measurable return on investment (ROI), making it easier to gain stakeholder buy-in and demonstrate success.

“An AI initiative shouldn’t be an isolated science project,” added Kitson. “It must be woven into the fabric of the business strategy. We’ll show attendees how to make that happen, ensuring AI delivers divergent efficiencies and truly innovative solutions.”

This year’s Taste of IT Conference will take place on Wednesday, Nov. 12, 2025, at the Sinclair Conference Center in Dayton. Register for the conference online here.