Transcend the AI Hype with a Product Mindset
- 28 minutes watch
Author: John Kitson, Zach Mog Tired of the AI hype cycle? This presentation cuts through the noise with a product mindset, offering a practical method for grounding your AI strategy in core business needs to deliver divergent efficiencies and truly innovative solutions.
The conversation around AI swings between extremes: it’s either the solution to everything or a glorified scribe. To move beyond the hype and trough of disillusionment, we must stop looking for problems AI can solve, and instead ground our approach in business fundamentals. This requires reframing AI as a powerful tool – one that is only effective when applied to the right problems at the right time. This approach cuts through the noise, offering a practical method for evaluating business needs first, then determining where and how AI can deliver divergent efficiencies and truly innovative solutions.
Key Takeaways
- A practical framework for assessing business problems before considering AI, ensuring you’re solving for real needs, not just implementing new tech.
- Techniques to define and frame AI use cases with clear, measurable ROI, making it easier to gain stakeholder buy-in and demonstrate success.
- A clear understanding of how to position AI as a strategic tool, integrating it into your business strategy rather than treating it as an isolated project.
Speakers
John Kitson, Director of Product Management
John Kitson is the Director of Product Management at CoStrategix. John started out working on the modernization of operations in the utility industry and quickly realized he had strength in data analysis and product development. He worked as a change leader overseeing product development and operations in various industries. Today, John helps customers find value in their data and actualize digital transformation. John is a proud father and loves imagineering and cooking.
Zach Mog, Senior Product Analyst
As a Senior Product Analyst at CoStrategix, Zach Mog specializes in translating complex business challenges into clear, solvable problems. He is passionate about digging past surface-level symptoms to uncover the root cause, using data as the primary driver for every decision. He brings experience in a variety of industries, from transit, environmental health and safety, to commercial real estate, and he holds a certification in low-code/no-code development. Zach helps organizations not only find the right answers but also build the tools to implement them efficiently and effectively. He is the proud father of three young children and an avid golfer.
