Month: May 2020

6 Personalization Approaches to Consider as you Develop your Digital Strategy

In today’s uber-competitive digital environment, buyers, and particularly millennial buyers, have come to expect some level of personalization in their website interactions. While the fine line between personalization and privacy invasion is constantly being (re)defined, the following are clear: some level of personalization is accepted, if not expected, by today’s online community; personalization is an effective way to increase sales; and personalization is a key differentiator in customer retention. With…