In this volatile marketplace, a high-profile consumer brand was looking to build direct-to-consumer relationships using rapid experimentation, while also generating new revenue streams.
Lean concepts like minimum viable products, perpetual beta and design sprints enable organizations to operate in an agile way. CoStrategix brings strategy and speed to these initiatives, helping large Fortune 500 organizations like this multinational consumer goods corporation to operate more like startups.
To stay competitive, organizations must innovate with rapid test-learn-scale cycles. But without a strong digital partner, costs can quickly climb. CoStrategix developed a platform that gives brands the freedom to improve how consumers connect with, buy and consume their products. Brands can focus on business context while relying on the platform to simplify the technology setting, scaling traffic, content management, order fulfillment and payments.
Test-learn-scale cycles rely heavily on cloud services, and user tracking and analytics. CoStrategix brought our client the power of the cloud, which allows the technology platform to scale as needed, keeping costs contained, and providing insights that shape the experiment in a continuous manner.