FastPark & Relax, an offsite airport parking company, was looking for ways to create competitive advantages and position itself for success in the new digital age.
FastPark & Relax, an offsite airport parking company, was looking for ways to create competitive advantages and position itself for success in the new digital age.
CoStrategix and Fast Park participated in a digital workshop to take a closer look at the company’s customers, data assets, technology and competition. This helped our teams understand which digital initiatives aligned best with Fast Park’s business model. We created a roadmap for these initiatives, complete with success measures, budget, and a way to evaluate market traction.
Done right, digital has the potential to provide new value-added services that could strengthen customer relationships and generate new revenue streams. We worked with Fast Park to develop a digital platform and mobile appem that allows customers to reserve a parking space using their browser or mobile device, leading to a net new revenue stream for the company.
Creating seamless digital experiences is key to establishing long-term relationships with end users. CoStrategix played an important role in defining the journeys and building systems to provide Fast Park customers with the convenience they expect. This meant integrating front-end and back-end systems, including modernizing, building out scalable API layers, and migrating data from existing systems to new systems.