Month: January 2020

Bridging the Digital Chasm Between Marketing and IT

There is a widening digital chasm in many organizations today with respect to operationalizing digital technologies. These aren’t the usual systems of record such as email or back-end business systems but more of front-end customer systems of engagement. This new class of applications, also called marketing technologies, is becoming front-and-center for marketing teams. Marketing, as a function, is not restricted to brand building or incremental revenues anymore – Marketing is…

CoStrategix wins 2019 Innovation & Technology Award for Best IT Services Company

We are delighted to announce that CoStrategix won the 2019 Innovation and Technology award for “Best IT Services Company” presented by the Business Courier. The program recognizes companies that are transforming how we use technology while introducing innovative products and services in Greater Cincinnati. Here’s our CEO Nandagopal Jayaram’s interview published in the Cincinnati Business Courier: CoStrategix works with midmarket companies to help them incorporate data and digital strategies into…

8 Considerations While Selecting Digital Partners

There are different ways to address the gap between IT and marketing in today’s organizations. Here’s how you can achieve success in bridging the digital chasm between marketing and IT. In your endeavor of bridging this digital gap, working with strategic digital partners offers a quick, cost-effective and compelling solution. Here are few factors you need to consider while selecting a digital partner to help with your company’s needs. New…