“Mobile Moments” Design to Connect With Your Customers

“Mobile Moments” Design to Connect With Your Customers

Technology continues to shift in favor of customers. Rapidly evolving technology has raised the standard of customer service levels for everyone – Your customers are now beginning to expect a different level of engagement from your business consistently. Here’s where concepts like ‘Mobile Moments’ come into play. Consider a point when your customer has a need – they should be able to pull up their mobile phone in that moment,…

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Bridging the Digital Chasm Between Marketing and IT

Bridging the Digital Chasm Between Marketing and IT

There is a widening digital chasm in many organizations today with respect to operationalizing digital technologies. These aren’t the usual systems of record such as email or back-end business systems but more of front-end customer systems of engagement. This new class of applications, also called marketing technologies, is becoming front-and-center for marketing teams. Marketing, as a function, is not restricted to brand building or incremental revenues anymore – Marketing is…

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